Miami ranks second only to Dubai among global markets for its branded residence pipeline, a newly released report shows.
Miami Second to Dubai helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.
Dubai had 64 completed projects and an additional 87 in the works, with Miami trailing behind with 48 completed projects and 55 planned, according to the report from British brokerage Savills. The numbers reveal a diversifying sector proliferating throughout global markets, expanding outward from its American origins.
A similar report published in September by Knight Frank found that the Middle East accounts for 15.9 percent of active branded residences globally, and 26.7 percent of all pipeline projects. Combined, U.S. markets make up 32.7 percent of branded residences, and 26.2 percent of pipeline projects, the report showed.
The branded residences sector has exploded in recent years, fueled by ballooning wealth and a pandemic-catalyzed real estate boom. According to the Savills report, there were just 323 branded residences in 2015, a figure that has nearly tripled to 910 as of this year.
Developers are drawn to the branded residence model as a mode of attracting and building trust with buyers, who in turn pay a premium for the logo on the door. Globally, branded residences command an average 33 percent premium, the report found.
Following Dubai and Miami in branded market rankings were New York, with 32 completed projects and four projects in the pipeline, São Paulo with 15 completed projects and 15 in the pipeline, and Cairo with two completed projects and 26 in the pipeline.
The report also identified the hospitality groups leading the market with the most branded projects. Marriott dominated with more than 300 branded residences globally. Marriott, which is the parent company for Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels and Edition, has numerous branded projects in South Florida, alone. Following Marriott are Accor, Hilton Hotels & Resorts, Banyan Group and Hyatt Hotels & Resorts.
The report also identified the growing share of non-hotel brands in the branded residence sector. It has expanded to include design houses like Dolce & Gabbana, car brands like Pagani and Bentley, and big names in dining like Major Food Group, best known for its Italian restaurant chain Carbone. At The Real Deal’s Miami Real Estate Forum earlier this month, developer Carlos Rosso discussed the danger of stretching the relationship between brands and condominiums, pointing to non-hospitality brands.
“A brand helps us sell because we don’t have to explain [what we’re selling],” he said. “You have to be careful not to exaggerate the concept of branding.”
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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDoxMDAwODEy”,”databaseId”:1000812,”title”:”Miami ranks second to Dubai in branded residences pipeline”,”status”:”publish”,”slug”:”miami-second-to-dubai-in-branded-residences-pipeline”,”uri”:”/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/”,”link”:”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/”,”dateGmt”:”2025-11-14T20:30:00″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eMiami ranks second only to Dubai among global markets for its branded residence pipeline, a newly released report shows.u003c/pu003enu003cpu003eDubai had 64 completed projects and an additional 87 in the works, with Miami trailing behind with 48 completed projects and 55 planned, according to the report from British brokerage u003ca href=”/chicago/2025/11/03/savills-launches-u-s-retail-advisory-platform/”u003eSavillsu003c/au003e. The numbers reveal a diversifying sector proliferating throughout global markets, expanding outward from its American origins.u0026nbsp;u003c/pu003enu003cpu003eA similar report published in September by u003ca href=”/miami/2025/09/08/middle-east-catching-up-to-miamis-branded-condo-craze/”u003eKnight Franku003c/au003e found that the Middle East accounts for 15.9 percent of active branded residences globally, and 26.7 percent of all pipeline projects. Combined, U.S. markets make up 32.7 percent of branded residences, and 26.2 percent of pipeline projects, the report showed.u003c/pu003enu003cpu003eThe branded residences sector has exploded in recent years, fueled by ballooning wealth and a pandemic-catalyzed real estate boom. According to the Savills report, there were just 323 branded residences in 2015, a figure that has nearly tripled to 910 as of this year.u0026nbsp;u003c/pu003enu003cpu003eDevelopers are drawn to the branded residence model as a mode of attracting and building trust with buyers, who in turn pay a premium for the logo on the door. Globally, branded residences command an average 33 percent premium, the report found.u0026nbsp;u003c/pu003enu003cpu003eFollowing Dubai and Miami in branded market rankings were New York, with 32 completed projects and four projects in the pipeline, São Paulo with 15 completed projects and 15 in the pipeline, and Cairo with two completed projects and 26 in the pipeline.u003c/pu003enu003cpu003eThe report also identified the hospitality groups leading the market with the most branded projects. Marriott dominated with more than 300 branded residences globally. Marriott, which is the parent company for u003ca href=”/miami/2025/10/29/related-group-macklowe-plan-ritz-carlton-north-bay-village/”u003eRitz-Carltonu003c/au003e, u003ca href=”/miami/2024/10/31/bahia-mar-developers-plan-st-regis-resort-condos-in-fll/”u003eSt. Regis Hotels u0026amp; Resortsu003c/au003e, u003ca href=”/miami/2024/11/21/bh-related-land-w-brand-for-pompano-beach-project/”u003eW Hotelsu003c/au003e and u003ca href=”/miami/2025/10/19/two-roads-hits-dead-end-in-miami-condo-buyout-saga/”u003eEditionu003c/au003e, has numerous branded projects in South Florida, alone. Following Marriott are Accor, Hilton Hotels u0026amp; Resorts, Banyan Group and Hyatt Hotels u0026amp; Resorts.u003c/pu003enu003cpu003eThe report also identified the growing share of non-hotel brands in the branded residence sector. It has expanded to include design houses like u003ca href=”/miami/2024/04/24/michael-sterns-jds-buys-dolce-gabbana-brickell-tower-site/”u003eDolce u0026amp; Gabbanau003c/au003e, car brands like u003ca href=”/miami/2024/03/06/riviera-horizons-to-launch-sales-of-pagani-residences/”u003ePaganiu003c/au003e and u003ca href=”/miami/2025/11/05/dezer-gets-630m-construction-loan-for-bentley-residences/”u003eBentleyu003c/au003e, and big names in dining like u003ca href=”/magazine/november-2024/the-closing/”u003eMajor Food Groupu003c/au003e, best known for its Italian restaurant chain Carbone. At u003cemu003eThe Real Deal’s u003c/emu003eMiami Real Estate Forum earlier this month, developer Carlos Rosso discussed the danger of stretching the relationship between brands and condominiums, pointing to non-hospitality brands.u003c/pu003enu003cpu003e“A brand helps us sell because we don’t have to explain [what we’re selling],” he said. “You have to be careful not to exaggerate the concept of branding.”u003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”On average, branded units command a 33% price premium, report shows”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-14T20:57:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003culu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eMiami ranks second only to Dubai globally in its branded residence pipeline, with 48 completed projects and 55 planned, trailing Dubai’s 64 completed and 87 in the works.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eThe branded residences sector has nearly tripled since 2015, and properties command an average 33 percent price premium due to developers using the brand model to attract buyers and build trust.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eMarriott dominates the market with over 300 branded residences globally, followed by Accor, Hilton, Banyan Group, and Hyatt. The sector is also expanding to include non-hotel brands like design houses (Dolce u0026amp; Gabbana), car brands (Pagani, Bentley) and dining groups (Major Food Group).u003c/spanu003eu003c/liu003ernu003c/ulu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/iqsTz9gnszgXd9QZHqF4/iqsTz9gnszgXd9QZHqF4.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg 1400w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–300×200.jpg 300w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–700×467.jpg 700w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–200×133.jpg 200w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–768×512.jpg 768w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1024×683.jpg 1024w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–50×33.jpg 50w, /wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline-.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:null,”altText”:”Miami and Dubai skylines”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:”Miami and Dubai skylines (Getty)”,”__typename”:”MainArt”},”featuredImage”:{“node”:{“sourceUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg”,”srcSet”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–50×33.jpg 50w, https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline-.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:null,”altText”:”Miami and Dubai skylines”,”mediaDetails”:{“sizes”:[{“width”:”1400″,”height”:”933″,”__typename”:”MediaSize”}],”__typename”:”MediaDetails”},”__typename”:”MediaItem”},”__typename”:”NodeWithFeaturedImageToMediaItemConnectionEdge”},”__typename”:”Post”,”template”:{“templateValue”:”right-rail”,”__typename”:”DefaultTemplate”},”seo”:{“title”:”Miami Second to Dubai in Branded Residences Pipeline”,”fullHead”:”u003c!– This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1.1) – https://yoast.com/wordpress/plugins/seo/ –u003enu003cmeta name=”description” content=”Miami is second only to Dubai globally with its branded residence pipeline, with 48 projects completed and an additional 55 in the works.” /u003enu003cmeta name=”robots” content=”index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1″ /u003enu003clink rel=”canonical” href=”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/” /u003enu003cmeta property=”og:locale” content=”en_US” /u003enu003cmeta property=”og:type” content=”article” /u003enu003cmeta property=”og:title” content=”Miami ranks second to Dubai in branded residences pipeline” /u003enu003cmeta property=”og:description” content=”Miami is second only to Dubai globally with its branded residence pipeline, with 48 projects completed and an additional 55 in the works.” /u003enu003cmeta property=”og:url” content=”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/” /u003enu003cmeta property=”og:site_name” content=”The Real Deal” /u003enu003cmeta property=”article:publisher” content=”https://www.facebook.com/therealdealmedia/” /u003enu003cmeta property=”article:published_time” content=”2025-11-14T20:30:00+00:00″ /u003enu003cmeta property=”og:image” content=”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline-.jpg” /u003entu003cmeta property=”og:image:width” content=”1500″ /u003entu003cmeta property=”og:image:height” content=”1000″ /u003entu003cmeta property=”og:image:type” content=”image/jpeg” /u003enu003cmeta name=”author” content=”Kate Hinsche” /u003enu003cmeta name=”twitter:card” content=”summary_large_image” /u003enu003cmeta name=”twitter:description” content=”Miami ranks second only to Dubai among global markets for its branded residence pipeline, a newly released report shows. Dubai had 64 completed projects and an additional 87 in the works, with Miami trailing behind with 48 completed projects and 55 planned, according to the report from British brokerage Savills. The numbers reveal a diversifying sector proliferating throughout global markets, expanding outward from its American origins.u0026nbsp; A similar report published in September by Knight Frank found that the Middle East accounts for 15.9 percent of active branded residences globally, and 26.7 percent of all pipeline projects. Combined, U.S. markets make [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Ilya Hourie” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”2 minutes” /u003enu003cscript type=”application/ld+json” class=”yoast-schema-graph”u003e{“@context”:”https://schema.org”,”@graph”:[{“@type”:”NewsArticle”,”@id”:”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/#article”,”isPartOf”:{“@id”:”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/”},”author”:[{“@type”:”Person”,”@id”:”https://therealdeal.com/#/schema/person/772e8eeff7747b84a41fe5a92c120594″,”name”:”Kate Hinsche”,”image”:{“@type”:”ImageObject”,”url”:”https://secure.gravatar.com/avatar/c54ecdb640ca6dd5d01881923114a42c39f402eb2e2fac4a079f622084341a4c?s=96u0026#038;d=mmu0026#038;r=g”},”url”:”https://therealdeal.com/author/kate-hinsche/”}],”headline”:”Miami ranks second to Dubai in branded residences pipeline”,”datePublished”:”2025-11-14T20:30:00+00:00″,”mainEntityOfPage”:{“@id”:”https://therealdeal.com/miami/2025/11/14/miami-second-to-dubai-in-branded-residences-pipeline/”},”wordCount”:414,”publisher”:{“@id”:”https://therealdeal.com/#organization”},”image”:[{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–300×200.jpg”,”width”:300,”height”:200,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–300×200.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–700×467.jpg”,”width”:700,”height”:467,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–700×467.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–200×133.jpg”,”width”:200,”height”:133,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–200×133.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–768×512.jpg”,”width”:768,”height”:512,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–768×512.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1024×683.jpg”,”width”:1024,”height”:683,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1024×683.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg”,”width”:1400,”height”:933,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–1400×933.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}},{“@type”:”ImageObject”,”url”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–50×33.jpg”,”width”:50,”height”:33,”contentUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline–50×33.jpg”,”caption”:”Miami and Dubai skylines (Getty)”,”creditText”:”The Real Deal”,”creator”:{“id”:”https://therealdeal.com/#organization”}}],”thumbnailUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Miami-Second-to-Dubai-in-Branded-Residences-Pipeline-.jpg”,”articleSection”:[“Residential”],”inLanguage”:”en-US”,”description”:”Miami ranks second only to Dubai among global markets for its branded residence pipeline, a newly released report shows. Dubai had 64 completed projects and an additional 87 in the works, with Miami trailing behind with 48 completed projects and 55 planned, according to the report from British brokerage Savills. The numbers reveal a diversifying sector proliferating throughout global markets, expanding outward from its American origins.u0026nbsp; A similar report published in September by Knight Frank found that the Middle East accounts for 15.9 percent of active branded residences globally, and 26.7 percent of all pipeline projects. 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Miami market relevance
If this topic impacts buyers or sellers, the most useful context is what is happening locally. Track current pricing, inventory, and days on market in Miami, and compare active listings by building or neighborhood before making decisions.
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Miami Second to Dubai: What to Plan Before You Start
Miami Second to Dubai: Practical Checklist
- Confirm scope and audience
- Define the content goal and CTA
- Use clear headings and examples
- Add supporting internal links
- Review before publishing
Most quality issues come from unclear scope and rushed publishing. A simple checklist improves consistency and readability.
Review your introduction, headings, and conclusion to ensure the article matches search intent and provides practical next steps for the reader.
FAQ: Miami Second to Dubai
What should be planned first?
Start with the goal, audience, and deliverables so the final content and media support the same outcome.
Need help implementing this workflow? Contact Miami Real Estate Insights & Market Trends to plan a practical content and media process.