Elliman Taking Over Sales: 7 Proven Elliman Takes the Helm: Berkeley West Palm Beach Condo Project Sees Surge in Sales

Douglas Elliman Takes the Reins: Berkeley West Palm Beach Condo Project Sees Significant Sales Growth

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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDoxMDAyNDQ1″,”databaseId”:1002445,”title”:”Al Adelson, Morrison family tap Douglas Elliman for Berkeley condo sales in West Palm Beach”,”status”:”publish”,”slug”:”elliman-taking-over-sales-at-berkeley-west-palm-beach”,”uri”:”/miami/2025/11/25/elliman-taking-over-sales-at-berkeley-west-palm-beach/”,”link”:”https://therealdeal.com/miami/2025/11/25/elliman-taking-over-sales-at-berkeley-west-palm-beach/”,”dateGmt”:”2025-11-25T14:45:00″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eA year after launching the Berkeley, Al Adelson and the Morrison family’s Sympatico Real Estate brought in Douglas Elliman to lead sales for the West Palm Beach condo project.u003c/pu003enu003cpu003eAdelson, who is known for developing the waterfront u003ca href=”/miami/2024/04/08/late-gerald-finebergs-west-palm-beach-ph-sells-for-28m/”u003eBristolu003c/au003e tower in West Palm Beach, and the Morrisons have partnered with u003ca href=”/national/2025/11/04/douglas-elliman-loses-25m-in-q3/”u003eDouglas Ellimanu003c/au003e Development Marketing for Adelson’s latest West Palm condo project, according to a press release. The Berkeley is a planned 25-story, 193-unit tower slated for 601 and 621 Clearwater Park Road, a 1.9-acre site also referred to as 550 Australian Avenue.u0026nbsp;u003c/pu003enu003cpu003eAdelson u003ca href=”/miami/2024/12/13/al-adelson-launches-sales-for-berkeley-condos-in-west-palm/”u003elaunched salesu003c/au003e in December of last year and landed a u003ca href=”/miami/2025/09/08/developers-land-63-million-loan-on-west-palm-beach-condos/”u003e$62.5 millionu003c/au003e pre-construction loan for the project in September. The sales team was previously led in-house by Joe Conwell. The tower is 20 percent pre-sold, according to the release.u0026nbsp;u003c/pu003enu003cpu003eDesigned by Arquitectonica, the Berkeley’s units will range from two-bedrooms to five-bedrooms, with four penthouses. Prices range from $2 million to $10 million. The tower’s amenities will include a pool, spa facilities, a fitness center, a club room, co-working spaces and u003ca href=”/miami/2023/05/12/no-riffraff-south-florida-luxury-condo-developers-embrace-private-dining/”u003ea private dining roomu003c/au003e.u003c/pu003enu003cpu003eConstruction is set to be completed in 2028, according to the release.u0026nbsp;u003c/pu003enu003cpu003eAdelson teamed up with Sympatico, led by father-son duo Carlos and Thomas Morrison, for the project. The Morrisons are also partners on the u003ca href=”/miami/2023/10/25/terra-sympatico-plan-cipriani-branded-project-in-west-palm/”u003eMr. C Hotel u0026amp; Residences West Palm Beachu003c/au003e with David Martin’s Terra. Last year, they u003ca href=”/miami/2024/11/12/mag-real-estate-sells-rental-complex-to-morrison-family-firm/”u003edropped $17 millionu003c/au003e on a 56-unit West Palm Beach apartment complex.u003c/pu003enu003cpu003eTheir partnership with Elliman is timed with the start of the region’s busy season for real estate sales. While sales typically pick up in the winter, market insiders say new development condo sales have moved at a slower pace than expected in West Palm Beach. Adelson acknowledged this in a September interview.u003c/pu003enu003cpu003e“The market in South Florida has slowed down a bit. I think anyone you talk to will tell you that,” he said.u0026nbsp;u003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”25-story, 193-unit tower is 20% presold a year after launching sales”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-25T15:04:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003cpu003eu003c!– wp:list –u003eu003c/pu003ernu003cul class=”wp-block-list”u003eu003c!– wp:list-item –u003ernu003cliu003eAl Adelson and the Morrison family’s Sympatico Real Estate hired Douglas Elliman Development Marketing to lead sales for the Berkeley condo project in West Palm Beach.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe planned 25-story, 193-unit tower is currently 20 percent pre-sold, about a year after launching sales.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe partnership is timed to leverage the start of the region’s busy real estate season, as new development condo sales in West Palm Beach have been slower than anticipated.u003c/liu003ernu003c!– /wp:list-item –u003eu003c/ulu003ernu003cpu003eu003c!– /wp:list –u003eu003c/pu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/3pfERHz8B9zrKEGJNfvK/3pfERHz8B9zrKEGJNfvK.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1400×933.jpg 1400w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-300×200.jpg 300w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-700×467.jpg 700w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-200×133.jpg 200w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-768×512.jpg 768w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1024×683.jpg 1024w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-50×33.jpg 50w, /wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:”u003cpu003eAl Adelson and Thomas Morrison of Sympatic Real Estate with a rendering of The Berkeley at 601 and 6u0026#8230;u003c/pu003en”,”altText”:”Al Adelson and Thomas Morrison of Sympatic Real Estate with a rendering of The Berkeley at 601 and 621 Clearwater Park Road”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:”Al Adelson and Thomas Morrison of Sympatic Real Estate with a rendering of The Berkeley at 601 and 621 Clearwater Park Road (The Berkeley Palm Beach, LinkedIn)”,”__typename”:”MainArt”},”featuredImage”:{“node”:{“sourceUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1400×933.jpg”,”srcSet”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach-50×33.jpg 50w, https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:”u003cpu003eAl Adelson and Thomas Morrison of Sympatic Real Estate with a rendering of The Berkeley at 601 and 6u0026#8230;u003c/pu003en”,”altText”:”Al Adelson and Thomas Morrison of Sympatic Real Estate with a rendering of The Berkeley at 601 and 621 Clearwater Park Road”,”mediaDetails”:{“sizes”:[{“width”:”1400″,”height”:”933″,”__typename”:”MediaSize”}],”__typename”:”MediaDetails”},”__typename”:”MediaItem”},”__typename”:”NodeWithFeaturedImageToMediaItemConnectionEdge”},”__typename”:”Post”,”template”:{“templateValue”:”right-rail”,”__typename”:”DefaultTemplate”},”seo”:{“title”:”Elliman Taking Over Sales at Berkeley West Palm Beach”,”fullHead”:”u003c!– This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1.1) – https://yoast.com/wordpress/plugins/seo/ –u003enu003cmeta name=”description” content=”A year after launching the Berkeley, Al Adelson and the Morrison family’s Sympatico Real Estate brought in Douglas Elliman to lead sales of the condo project.” /u003enu003cmeta name=”robots” content=”index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1″ /u003enu003clink rel=”canonical” href=”https://therealdeal.com/miami/2025/11/25/elliman-taking-over-sales-at-berkeley-west-palm-beach/” /u003enu003cmeta property=”og:locale” content=”en_US” /u003enu003cmeta property=”og:type” content=”article” /u003enu003cmeta property=”og:title” content=”Al Adelson, Morrison family tap Douglas Elliman for Berkeley condo sales in West Palm Beach” /u003enu003cmeta property=”og:description” content=”A year after launching the Berkeley, Al Adelson and the Morrison family’s Sympatico Real Estate brought in Douglas Elliman to lead sales of the condo project.” /u003enu003cmeta property=”og:url” content=”https://therealdeal.com/miami/2025/11/25/elliman-taking-over-sales-at-berkeley-west-palm-beach/” /u003enu003cmeta property=”og:site_name” content=”The Real Deal” /u003enu003cmeta property=”article:publisher” content=”https://www.facebook.com/therealdealmedia/” /u003enu003cmeta property=”article:published_time” content=”2025-11-25T14:45:00+00:00″ /u003enu003cmeta property=”og:image” content=”https://static.therealdeal.com/wp-content/uploads/2025/11/Elliman-Taking-Over-Sales-at-Berkeley-West-Palm-Beach.jpg” /u003entu003cmeta property=”og:image:width” content=”1500″ /u003entu003cmeta property=”og:image:height” content=”1000″ /u003entu003cmeta property=”og:image:type” content=”image/jpeg” /u003enu003cmeta name=”author” content=”Kate Hinsche” /u003enu003cmeta name=”twitter:card” content=”summary_large_image” /u003enu003cmeta name=”twitter:description” content=”A year after launching the Berkeley, Al Adelson and the Morrison family’s Sympatico Real Estate brought in Douglas Elliman to lead sales for the West Palm Beach condo project. Adelson, who is known for developing the waterfront Bristol tower in West Palm Beach, and the Morrisons have partnered with Douglas Elliman Development Marketing for Adelson’s latest West Palm condo project, according to a press release. The Berkeley is a planned 25-story, 193-unit tower slated for 601 and 621 Clearwater Park Road, a 1.9-acre site also referred to as 550 Australian Avenue.u0026nbsp; Adelson launched sales in December of last year and [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Kevin Rebong” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”2 minutes” /u003enu003cscript type=”application/ld+json” 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Miami market relevance

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Designed by Arquitectonica, the Berkeley’s units will range from two-bedrooms to five-bedrooms, with four penthouses. Prices range from $2 million to $10 million. The tower’s amenities will include a pool, spa facilities, a fitness center, a club room, co-working spaces and a private dining room.

Elliman Taking Over Sales: Practical Checklist

• Confirm scope and audience
• Define the content goal and CTA
• Use clear headings and examples
• Add supporting internal links
• Review before publishing

Most quality issues come from unclear scope and rushed publishing. A simple checklist improves consistency and readability.

Review your introduction, headings, and conclusion to ensure the article matches search intent and provides practical next steps for the reader.

FAQ: Elliman Taking Over Sales

What should be planned first?

Start with the goal, audience, and deliverables so the final content and media support the same outcome.

Need help implementing this workflow? Contact Miami Real Estate Insights & Market Trends to plan a practical content and media process.

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