Russell Galbut Paid For: 7 Proven Russell Galbut’s $100k Billboard Ad: A $100k Investment in Miami Beach’s Future? |

A $100k Investment in Miami Beach's Future?

Russell Galbut, co-founder of Miami-based Crescent Heights, paid for a 0k billboard ad campaign in NYC’s Time Square, aimed at New Yorkers seeking to flee the upcoming mayoral reign of Zohran Mamdani. But is this investment worth it? Get the latest market insights and trends.

Russell Galbut Paid For helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.

Galbut, co-founder of Miami-based Crescent Heights, paid for the billboards that featured a Miami Beach lifeguard stand with a message from the city’s reelected mayor, Steven Meiner, the Miami Herald reported. 

The ad said: “Miami Beach is open for business. Everyone welcomed! Mayor Steven Meiner.”

On Thursday, Meiner posted images of the ads on his Instagram account with the following caption, “New Yorkers: look up … Miami Beach is open for business. A world-class destination to live, work, and invest capital!” 

Galbut told the Miami Herald that he suggested the ad campaign to Meiner in response to Mamdani’s Nov. 4 victory over Andrew Cuomo and Curtis Sliwa. That same day, Meiner won a second term as mayor, beating city commissioner Kristen Rosen Gonzalez. 

“It cost a little bit of money, but it’s worth it because it’s ridiculous what’s happening in New York,” Galbut said. “I just think that this is such a unique opportunity for South Florida.” 

Galbut said the ads flashed in Times Square over the course of two days last week, but he declined to say how much the billboards cost. 

Galbut joins other South Florida developers who are swooning over the possibility that Mamdani, a Democratic socialist who campaigned on enacting rent freezes for rent-stabilized buildings and other progressive ideas, is going to drive an exodus of wealthy New Yorkers to South Florida. 

During a panel at The Real Deal Miami Real Estate Forum this month, developer Kevin Maloney said, “Mamdani, I think, is probably going to end the city.” Fellow panelists Ugo Colombo and Camilo Miguel Jr. said Mamdani’s win has already sparked a fresh wave of interest from New York buyers, but they do not think South Florida will experience a Covid-level migration because of Mamdani.

Other prominent real estate players have offered a more tepid reaction to Mamdani’s victory, including Galbut’s Crescent Heights partner and Manhattan resident, Bruce Menin. During the Miami forum’s multifamily panel, Menin said, “I think we have to take a little bit of a wait and see.”

And in another panel discussion at the event, about foreign buyers, ISG World’s Craig Studnicky also downplayed any significant impact of another potential New York-to-Miami migration. “I’ve heard a lot of people say we’re going to get this huge wave of people from New York, and I think the comparable in their heads or in their hearts is what happened five years ago during Covid,” Studnicky said. “Slow down. You’re going to get a bump. But I think you’re exaggerating the bump.”

– Francisco Alvarado

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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDoxMDAxMDM3″,”databaseId”:1001037,”title”:”Russell Galbut paid for Miami Beach digital ads at New York City’s Times Square”,”status”:”publish”,”slug”:”russell-galbut-paid-for-miami-beach-ads-at-times-square”,”uri”:”/miami/2025/11/17/russell-galbut-paid-for-miami-beach-ads-at-times-square/”,”link”:”https://therealdeal.com/miami/2025/11/17/russell-galbut-paid-for-miami-beach-ads-at-times-square/”,”dateGmt”:”2025-11-17T19:43:52″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eRussell Galbut footed the bill for digital ads that recently popped in New York City’s Time Square, aimed at New Yorkers seeking to flee the upcoming mayoral reign of Zohran Mamdani.u003c/pu003enu003cpu003eGalbut, co-founder of Miami-based u003ca href=”/miami/2025/10/15/crescent-heights-nabs-238m-refi-for-forma-rental-tower/”u003eCrescent Heightsu003c/au003e, paid for the billboards that featured a Miami Beach lifeguard stand with a message from the city’s reelected mayor, Steven Meiner, the u003ca href=”https://www.miamiherald.com/news/local/community/miami-dade/miami-beach/article312928334.html#storylink=cpy”u003eMiami Heraldu003c/au003e reported.u0026nbsp;u003c/pu003enu003cpu003eThe ad said: “Miami Beach is open for business. Everyone welcomed! Mayor u003ca href=”/miami/2025/10/29/miami-beach-mayor-steven-meiners-real-estate-donations/”u003eSteven Meineru003c/au003e.”u003c/pu003enu003cpu003eOn Thursday, Meiner posted images of the ads on his Instagram account with the following caption, “New Yorkers: look up … Miami Beach is open for business. A world-class destination to live, work, and invest capital!”u0026nbsp;u003c/pu003enu003cpu003eGalbut told the Miami Herald that he suggested the ad campaign to Meiner in response to u003ca href=”/national/2025/11/09/real-estate-reacts-to-mamdanis-win/”u003eMamdani’su003c/au003e Nov. 4 victory over Andrew Cuomo and Curtis Sliwa. That same day, u003ca href=”/miami/2025/11/05/miami-beach-mayor-meiner-commissioner-dominguez-reelected/”u003eMeineru003c/au003e won a second term as mayor, beating city commissioner Kristen Rosen Gonzalez.u0026nbsp;u003c/pu003enu003cpu003e“It cost a little bit of money, but it’s worth it because it’s ridiculous what’s happening in New York,” Galbut said. “I just think that this is such a unique opportunity for South Florida.”u0026nbsp;u003c/pu003enu003cpu003eGalbut said the ads flashed in Times Square over the course of two days last week, but he declined to say how much the billboards cost.u0026nbsp;u003c/pu003enu003cpu003eGalbut joins other South Florida developers who are swooning over the possibility that Mamdani, a Democratic socialist who campaigned on enacting rent freezes for rent-stabilized buildings and other progressive ideas, is going to drive an exodus of wealthy New Yorkers to South Florida.u0026nbsp;u003c/pu003enu003cpu003eDuring a panel at u003ca href=”/miami/2025/11/09/developers-billionaires-blast-mamdani-effect-on-miami/”u003eu003cemu003eThe Real Dealu003c/emu003e Miami Real Estate Forumu003c/au003e this month, developer Kevin Maloney said, “Mamdani, I think, is probably going to end the city.” Fellow panelists Ugo Colombo and Camilo Miguel Jr. said Mamdani’s win has already sparked a fresh wave of interest from New York buyers, but they do not think South Florida will experience a Covid-level migration because of Mamdani.u003c/pu003enu003cpu003eOther prominent real estate players have offered a more tepid reaction to Mamdani’s victory, including Galbut’s Crescent Heights partner and Manhattan resident, Bruce Menin. During the Miami forum’s multifamily panel, u003ca href=”/miami/2025/11/07/erik-rutter-bruce-menin-joe-lubeck-speak-at-miami-forum/”u003eMeninu003c/au003e said, “I think we have to take a little bit of a wait and see.”u003c/pu003enu003cpu003eAnd in another panel discussion at the event, about foreign buyers, ISG World’s u003ca href=”/miami/2025/11/07/latin-american-investors-still-bullish-on-south-florida/”u003eCraig Studnickyu003c/au003e also downplayed any significant impact of another potential New York-to-Miami migration. “I’ve heard a lot of people say we’re going to get this huge wave of people from New York, and I think the comparable in their heads or in their hearts is what happened five years ago during Covid,” Studnicky said. “Slow down. You’re going to get a bump. But I think you’re exaggerating the bump.”u003c/pu003enu003cpu003eu003cemu003e– Francisco Alvaradou003c/emu003eu003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”Billboard showed lifeguard stand featuring “open for business” quote from Miami Beach Mayor Steven Meiner”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-17T19:52:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003cpu003eu003c!– wp:list –u003eu003c/pu003ernu003cul class=”wp-block-list”u003eu003c!– wp:list-item –u003ernu003cliu003eRussell Galbut, co-founder of Crescent Heights, funded digital billboard ads in New York City’s Times Square to promote Miami Beach.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe ads, which featured a quote from Miami Beach Mayor Steven Meiner (“Miami Beach is open for business. Everyone welcomed!”), were explicitly aimed at attracting New Yorkers looking to move due to the election of Democratic socialist Zohran Mamdani as New York City Mayor.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eGalbut’s campaign is part of a broader response from some South Florida developers who believe Mamdani’s victory will drive an exodus of wealthy residents, although other real estate players are taking a “wait and see” approach.u003c/liu003ernu003c!– /wp:list-item –u003eu003c/ulu003ernu003cpu003eu003c!– /wp:list –u003eu003c/pu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/DcZGbnW9BXppYxJRiDNy/DcZGbnW9BXppYxJRiDNy.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-1400×933.jpg 1400w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-300×200.jpg 300w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-700×467.jpg 700w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-200×133.jpg 200w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-768×512.jpg 768w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-1024×683.jpg 1024w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square-50×33.jpg 50w, /wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:null,”altText”:”Russell Galbut and Times Square digital ads promoting Miami Beach”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:”Russell Galbut and Times Square digital ads promoting Miami Beach (Instagram, 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Square digital ads promoting Miami Beach aimed at New Yorkers who want to flee Mamdani.” /u003enu003cmeta name=”robots” content=”index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1″ /u003enu003clink rel=”canonical” href=”https://therealdeal.com/miami/2025/11/17/russell-galbut-paid-for-miami-beach-ads-at-times-square/” /u003enu003cmeta property=”og:locale” content=”en_US” /u003enu003cmeta property=”og:type” content=”article” /u003enu003cmeta property=”og:title” content=”Russell Galbut paid for Miami Beach digital ads at New York City’s Times Square” /u003enu003cmeta property=”og:description” content=”Russell Galbut paid for New York City Times Square digital ads promoting Miami Beach aimed at New Yorkers who want to flee Mamdani.” /u003enu003cmeta property=”og:url” content=”https://therealdeal.com/miami/2025/11/17/russell-galbut-paid-for-miami-beach-ads-at-times-square/” /u003enu003cmeta property=”og:site_name” content=”The Real Deal” /u003enu003cmeta property=”article:publisher” content=”https://www.facebook.com/therealdealmedia/” /u003enu003cmeta property=”article:published_time” content=”2025-11-17T19:43:52+00:00″ /u003enu003cmeta property=”article:modified_time” content=”2025-11-17T19:44:14+00:00″ /u003enu003cmeta property=”og:image” content=”https://static.therealdeal.com/wp-content/uploads/2025/11/Russell-Galbut-Paid-For-Miami-Beach-Ads-at-Times-Square.jpg” /u003entu003cmeta property=”og:image:width” content=”1500″ /u003entu003cmeta property=”og:image:height” content=”1000″ /u003entu003cmeta property=”og:image:type” content=”image/jpeg” /u003enu003cmeta name=”author” content=”TRD Staff” /u003enu003cmeta name=”twitter:card” content=”summary_large_image” /u003enu003cmeta name=”twitter:description” content=”Russell Galbut footed the bill for digital ads that recently popped in New York City’s Time Square, aimed at New Yorkers seeking to flee the upcoming mayoral reign of Zohran Mamdani. Galbut, co-founder of Miami-based Crescent Heights, paid for the billboards that featured a Miami Beach lifeguard stand with a message from the city’s reelected mayor, Steven Meiner, the Miami Herald reported.u0026nbsp; The ad said: “Miami Beach is open for business. Everyone welcomed! Mayor Steven Meiner.” On Thursday, Meiner posted images of the ads on his Instagram account with the following caption, “New Yorkers: look up … Miami Beach is [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Kevin Rebong” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”3 minutes” /u003enu003cscript type=”application/ld+json” 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Miami market relevance

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Galbut told the Miami Herald that he suggested the ad campaign to Meiner in response to Mamdani’s Nov. 4 victory over Andrew Cuomo and Curtis Sliwa. That same day, Meiner won a second term as mayor, beating city commissioner Kristen Rosen Gonzalez.

Russell Galbut Paid For: Practical Checklist

  • Confirm scope and audience
  • Define the content goal and CTA
  • Use clear headings and examples
  • Add supporting internal links
  • Review before publishing

Most quality issues come from unclear scope and rushed publishing. A simple checklist improves consistency and readability.

Review your introduction, headings, and conclusion to ensure the article matches search intent and provides practical next steps for the reader.

FAQ: Russell Galbut Paid For

What should be planned first?

Start with the goal, audience, and deliverables so the final content and media support the same outcome.

Need help implementing this workflow? Contact Miami Real Estate Insights & Market Trends to plan a practical content and media process.