The Rise of Custom-Designed Luxury Homes in Miami
Miami luxury home buyers are seeking more than just a place to live – they want a lifestyle. With design commanding greater attention, buyers are willing to pay more for custom-designed homes that reflect their personal style.
Buyers of Luxury Homes helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.
“Doing architecture in Miami allows us to do those outdoor spaces that, in other parts of the country, you wouldn’t be able to do,” said panelist Ralph Choeff, founding partner of Miami-based Choeff Levy Fischman Architecture + Design. But now, luxury home buyers want more.
“Clients today are more demanding,” Choeff said. “They want the all-in-one house that they never have to leave for any reason. So, in their house, if you can get a bowling alley, you get a bowling alley. If you can get a shooting range, you get a shooting range … The client of the ‘90s and the client of the 2000s is not the same client in ’25.”
Design is commanding greater attention as more buyers seek primary residences in Miami, not just second homes, said panelist Pascal Nicolai, a Miami-based spec developer of luxury homes. “The best house is the one you want to stay inside and live in forever,” he said. “We try to make spec houses very personal …. The idea is, when you go into the house, you feel the vibe.”
However, as residential property values escalate, some buyers are selling custom-designed luxury homes soon after buying them, said panelist Max Strang, founder and managing partner of Miami-based Strang Design.
“We’ll be working with an owner, an end user, for several years, designing, permitting, building. They move in, the Realtors swarm them, and they end up selling their forever house,” Strang said.
“Probably four or five of our clients thought they were going to be living in their house, and they love it, but sometimes the money talks,” he said. “We’re seeing that a lot because of the increase in property values.”
The panelists agreed that some buyers demand luxury home designs that are more expensive than they can afford.
“If we sense that there is an impossible matchup of budget and program, you have to have those decisions [made] upfront, so we’re not wasting everybody’s time and everybody’s money,” Strang said.
Yet many wealthy buyers are willing to pay more than architects expect to get the home and location they want, Choeff said, citing his work on a Miami Beach mansion for former soccer star David Beckham, president and co-owner of Inter Miami CF.
“The buyers of today will spend a lot more money than you think they will,” he said. “Certain residences are put up at a certain price, and you say, ‘I don’t know if we’ll get this price, but we’ll settle for this price.’ But they get it. And an example is, Beckham spent $72.3 million on a house we designed on North Bay Road.”
Past trends in residential architecture in Miami have included a preference for Art Deco and Mediterranean designs, and new trends are emerging, the panelists said.
“It was probably the very late ‘90s and early 2000s when Modernism started to creep back in and was accepted and desired. A lot of that can get bastardized right now,” Strang said.
“I don’t think we’re going straight back to the Mediterranean Revival,” he said. “There are going to be more traditional influences coming in. But the challenge for us is to make it design forward.”
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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDo5OTkxODU=”,”databaseId”:999185,”title”:”“They want the all-in-one house that they never have to leave”: Buyers of luxury South Florida homes are demanding costlier designs”,”status”:”publish”,”slug”:”buyers-of-luxury-homes-in-miami-demand-costlier-designs”,”uri”:”/miami/2025/11/06/buyers-of-luxury-homes-in-miami-demand-costlier-designs/”,”link”:”https://therealdeal.com/miami/2025/11/06/buyers-of-luxury-homes-in-miami-demand-costlier-designs/”,”dateGmt”:”2025-11-06T21:30:25″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eBuyers of luxury homes in Miami are demanding costlier designs and flipping their properties more than they did a decade ago, according to panelists who spoke Wednesday at u003cemu003eThe Real Deal u003c/emu003eMiami Real Estate Forum 2025.u003c/pu003enu003cpu003e“Doing architecture in Miami allows us to do those outdoor spaces that, in other parts of the country, you wouldn’t be able to do,” said panelist Ralph Choeff, founding partner of Miami-based Choeff Levy Fischman Architecture + Design. But now, luxury home buyers want more.u003c/pu003enu003cpu003e“Clients today are more demanding,” Choeff said. “They want the all-in-one house that they never have to leave for any reason. So, in their house, if you can get a bowling alley, you get a bowling alley. If you can get a shooting range, you get a shooting range u0026#8230; The client of the ‘90s and the client of the 2000s is not the same client in ’25.”u003c/pu003enu003cpu003eDesign is commanding greater attention as more buyers seek primary residences in Miami, not just second homes, said panelist u003ca href=”/miami/2025/02/11/hospitality-mogul-buys-venetian-islands-spec-home-for-19m/”u003ePascal Nicolai,u003c/au003e a Miami-based spec developer of luxury homes. “The best house is the one you want to stay inside and live in forever,” he said. “We try to make spec houses very personal …. The idea is, when you go into the house, you feel the vibe.”u003c/pu003enu003cpu003eHowever, as residential property values escalate, some buyers are selling custom-designed luxury homes soon after buying them, said panelist u003ca href=”/miami/2025/03/11/james-curnin-sells-waterfront-miami-beach-mansion-for-60m/”u003eMax Strangu003c/au003e, founder and managing partner of Miami-based Strang Design.u003c/pu003enu003cpu003e“We’ll be working with an owner, an end user, for several years, designing, permitting, building. They move in, the Realtors swarm them, and they end up selling their forever house,” Strang said.u003c/pu003enu003cpu003e“Probably four or five of our clients thought they were going to be living in their house, and they love it, but sometimes the money talks,” he said. “We’re seeing that a lot because of the increase in property values.”u003c/pu003enu003cpu003eThe panelists agreed that some buyers demand luxury home designs that are more expensive than they can afford.u003c/pu003enu003cpu003e“If we sense that there is an impossible matchup of budget and program, you have to have those decisions [made] upfront, so we’re not wasting everybodyu0026#8217;s time and everybody’s money,” Strang said.u003c/pu003enu003cpu003eYet many wealthy buyers are willing to pay more than architects expect to get the home and location they want, Choeff said, citing his work on a Miami Beach mansion for former soccer star u003ca href=”/miami/2024/10/15/david-victoria-beckham-buy-waterfront-miami-beach-mansion/”u003eDavid Beckhamu003c/au003e, president and co-owner of Inter Miami CF.u003c/pu003enu003cpu003e“The buyers of today will spend a lot more money than you think they will,” he said. “Certain residences are put up at a certain price, and you say, ‘I don’t know if we’ll get this price, but we’ll settle for this price.’ But they get it. And an example is, Beckham spent $72.3 million on a house we designed on North Bay Road.”u003c/pu003enu003cpu003ePast trends in residential architecture in Miami have included a preference for Art Deco and u003ca href=”/miami/2016/09/11/mediterranean-loses-ground-to-other-home-designs/”u003eMediterraneanu003c/au003e designs, and new trends are emerging, the panelists said.u003c/pu003enu003cpu003e“It was probably the very late ‘90s and early 2000s when Modernism started to creep back in and was accepted and desired. A lot of that can get bastardized right now,” Strang said.u0026nbsp;u0026nbsp;u003c/pu003enu003cpu003e“I don’t think we’re going straight back to the Mediterranean Revival,” he said. “There are going to be more traditional influences coming in. But the challenge for us is to make it design forward.”u003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”Panelists Ralph Choeff, Max Strang and Pascal Nicolai delved into design at The Real Deal Miami Real Estate Forum”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-06T21:33:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003cpu003eu003c!– wp:list –u003eu003c/pu003ernu003cul class=”wp-block-list”u003eu003c!– wp:list-item –u003ernu003cliu003eBuyers of luxury homes in South Florida are increasingly demanding and seeking “all-in-one” primary residences with extravagant amenities, a shift from buyers of past decades.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe appreciation in residential property values is causing some buyers to sell or “flip” their newly built, custom-designed luxury homes much sooner than their original intent due to lucrative market conditions.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eWealthy buyers are demonstrating a willingness to spend significantly more than architects initially expect for desired homes and locations, as illustrated by David Beckham’s $72.3 million mansion purchase.u003c/liu003ernu003c!– /wp:list-item –u003eu003c/ulu003ernu003cpu003eu003c!– /wp:list –u003eu003c/pu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:null,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-1400×933.jpg 1400w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-300×200.jpg 300w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-700×467.jpg 700w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-200×133.jpg 200w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-768×512.jpg 768w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-1024×683.jpg 1024w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main-50×33.jpg 50w, /wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Main.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:”u003cpu003eTRDu0026#8217;s Stuart Elliott, Two Roads Developmentu0026#8217;s Brad Meltzer, Analytics Miamiu0026#8217;s Ana Bozovic and Royal u0026#8230;u003c/pu003en”,”altText”:”TRD’s Stuart Elliott, Two Roads Development’s Brad Meltzer, Analytics Miami’s Ana Bozovic and Royal Palm Companies u0026 Participant Capital’s Dan Kodsi”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:null,”__typename”:”MainArt”},”featuredImage”:{“node”:{“sourceUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-1400×933.jpg”,”srcSet”:”https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll-50×33.jpg 50w, https://static.therealdeal.com/wp-content/uploads/2025/11/Surviving-Squeeze_Panel_Blogroll.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:null,”altText”:”Royal Palm Companies u0026 Participant Capital’s Dan Kodsi”,”mediaDetails”:{“sizes”:[{“width”:”1400″,”height”:”933″,”__typename”:”MediaSize”}],”__typename”:”MediaDetails”},”__typename”:”MediaItem”},”__typename”:”NodeWithFeaturedImageToMediaItemConnectionEdge”},”__typename”:”Post”,”template”:{“templateValue”:”full-width-a”,”__typename”:”Template_FullWidthA”},”seo”:{“title”:”Buyers of Luxury Homes in Miami Demand Costlier Designs”,”fullHead”:”u003c!– This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1.1) – https://yoast.com/wordpress/plugins/seo/ –u003enu003cmeta name=”description” content=”Panelists at The Real Deal Miami Real Estate Forum said buyers of luxury homes demand costlier 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“Doing architecture in Miami allows us to do those outdoor spaces that, in other parts of the country, you wouldn’t be able to do,” said panelist Ralph Choeff, founding partner of Miami-based Choeff Levy Fischman Architecture + Design. But now, luxury home buyers want more. “Clients today are more demanding,” Choeff said. “They want the all-in-one house that they never have to leave for [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Steven Dilakian” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”3 minutes” /u003enu003cscript type=”application/ld+json” 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Miami market relevance
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According to panelists at The Real Deal Miami Real Estate Forum 2025, luxury home buyers in Miami are driving the demand for costlier designs and personalization. ‘Clients today are more demanding,’ said Ralph Choeff, founding partner of Miami-based Choeff Levy Fischman Architecture + Design.
‘They want the all-in-one house that they never have to leave for any reason.’ This shift towards personalized design is driven by the increasing popularity of primary residences in Miami, rather than just second homes.
FAQ: Buyers of Luxury Homes
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