Sam Nazarian Marc Anthonys helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.
Black Salmon, the Boschetti Group and Constellation Group are teaming up with hospitality mogul Sam Nazarian to launch a branded condo tower in Miami’s Edgewater, The Real Deal has learned.
Nazarian’s HQ Hotels & Residences by sbe will manage and brand HQ Residences Miami, a planned 35-story, 229-unit high-rise at 422 Northeast 29th Street in Miami, Nazarian announced at TRD’s Miami Forum on Wednesday. Nazarian’s partners include Grammy-winning artist Marc Anthony.
The development team, including the Boschetti family’s South Miami-based firm and Eduardo Otaola’s Coral Gables-based Constellation, tapped Mauricio Umansky and Santiago Arana’s The Agency to lead sales and marketing.
The project will add to a growing pipeline of condo and apartment towers in Edgewater.
Nazarian, chairman and CEO of Beverly Hills-based sbe, told TRD in an interview that the project will fill a gap in Miami between the short-term rental-friendly condo projects that are less expensive and the $3 million-plus condos.
“There’s a lot of luxury residential projects today. One thing we saw was there was a lack of personality and connectivity and collaboration in these towers,” he said.
Camilo Lopez, managing partner and co-CEO of Coral Gables-based Black Salmon, said he interviewed more than 10 brands before choosing HQ.
Lopez said nearly 65 projects are in the pipeline in Greater Downtown Miami, and a majority of those are short-term rental-friendly condo projects. HQ Residences will be a traditional condo building with prices that start at $850,000 and average $1.5 million, Lopez said.
Nazarian and Lopez said the project aims to appeal to Millennials and Gen Zers, and Latino/Hispanic buyers. Units will range from one to three bedrooms and from 721 square feet to 2,074 square feet, according to a press release. The project will also have eight penthouses.
“One of the biggest challenges in Miami is the entry level [price] is becoming extremely high,” Lopez said. “This opportunity to design this product in this price point makes sense.”
The building will mark the first residential tower branded by HQ, a hotel brand that Nazarian launched last year. Anthony will be involved in the Miami project and future branded residential developments.
“[Marc] is somebody who is the face of Miami,” Nazarian said. “Having him be a validator for the largest buyers of residential, the Hispanic and Latino market, it’s very exciting for me to partner with Marc and bring him into his first residential project in South Florida.”
Construction could begin by September of next year, and it will take about 30 months to complete, Lopez said. The project will cost about $1,100 to $1,200 per square foot to build, and presales will start at about $1,400 per square foot.
The project’s top two floors, totaling nearly 16,000 square feet, will feature amenities focused on wellness, entertainment and art, and will include a private club. The 34th floor will be designed by The Well Founder Kane Sarhan, and feature yoga, hammam, sauna, steam, plunge pools and bath house treatments; a fitness center, treatment rooms and a pool deck with lounges. The top story will have entertainment and social components, including Sofia Vergara and her son Manolo Vergara’s Toma Gourmet restaurant; Jack’s NYC Coffee; and Marc’s, a speakeasy curated by Anthony.
Bernardo Fort Brescia’s Arquitectonica is the architect, and Enzo Enea is the landscape architect. DesignAgency and Craft will design the interiors.
Nazarian worked with Related Group and its partners on a handful of South Florida branded condo projects in the last real estate cycle, which included SLS Lux, SLS Midtown and Hyde Midtown in Miami, and Hyde buildings in Hallandale Beach. Now, he said he’s in talks with Black Salmon to brand additional condo projects in South Florida under the HQ flag.
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var(–wp–preset–gradient–midnight) !important;}.has-small-font-size{font-size: var(–wp–preset–font-size–small) !important;}.has-medium-font-size{font-size: var(–wp–preset–font-size–medium) !important;}.has-large-font-size{font-size: var(–wp–preset–font-size–large) !important;}.has-x-large-font-size{font-size: var(–wp–preset–font-size–x-large) !important;}”,”type”:”list”,”__typename”:”StyleItem”}],”post”:{“id”:”cG9zdDo5OTg1MzU=”,”databaseId”:998535,”title”:”Sam Nazarian, Marc Anthony’s HQ Hotels to brand condo tower in Miami’s Edgewater “,”status”:”publish”,”slug”:”sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos”,”uri”:”/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/”,”link”:”https://therealdeal.com/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/”,”dateGmt”:”2025-11-05T16:45:00″,”contentTypeName”:”post”,”contentFiltered”:”u003cpu003eBlack Salmon, the Boschetti Group and Constellation Group are teaming up with hospitality mogul Sam Nazarian to launch a branded condo tower in Miami’s Edgewater, u003cemu003eThe Real Deal u003c/emu003ehas learned.u0026nbsp;u003c/pu003enu003cpu003eu003ca href=”/video/watch/oZlB1UhsE5I/”u003eNazarian’su003c/au003e HQ Hotels u0026amp; Residences by sbe will manage and brand HQ Residences Miami, a planned 35-story, 229-unit high-rise at 422 Northeast 29th Street in Miami, Nazarian announced at u003cemu003eTRD’su003c/emu003e Miami Forum on Wednesday. Nazarian’s partners include Grammy-winning artist u003ca href=”/miami/2025/10/28/marc-anthony-sells-one-thousand-museum-condo-for-loss/”u003eMarc Anthonyu003c/au003e.u0026nbsp;u003c/pu003enu003cpu003eThe development team, including the Boschetti family’s South Miami-based firm and Eduardo Otaola’s Coral Gables-based Constellation, tapped Mauricio Umansky and Santiago Arana’s u003ca href=”/miami/2024/12/10/the-agency-expands-with-fort-lauderdale-office/”u003eThe Agencyu003c/au003e to lead sales and marketing.u0026nbsp;u003c/pu003enu003cpu003eThe project will add to a growing pipeline of condo and apartment towers in Edgewater.u0026nbsp;u003c/pu003enu003cpu003eu003ca href=”/weekend/culture/sbe-founder-sam-nazarians-weekend-lifestyle/”u003eNazarianu003c/au003e, chairman and CEO of Beverly Hills-based sbe, told u003cemu003eTRDu003c/emu003e in an interview that the project will fill a gap in Miami between the short-term rental-friendly condo projects that are less expensive and the $3 million-plus condos. u003c/pu003enu003cpu003e“There’s a lot of luxury residential projects today. One thing we saw was there was a lack of personality and connectivity and collaboration in these towers,” he said.u0026nbsp;u003c/pu003enu003cpu003eCamilo Lopez, managing partner and co-CEO of Coral Gables-based u003ca href=”/miami/2023/09/25/black-salmon-allen-morris-plan-miami-health-district-project/”u003eBlack Salmonu003c/au003e, said he interviewed more than 10 brands before choosing HQ.u0026nbsp;u003c/pu003enu003cpu003eLopez said nearly 65 projects are in the pipeline in Greater Downtown Miami, and a majority of those are short-term rental-friendly condo projects. HQ Residences will be a traditional condo building with prices that start at $850,000 and average $1.5 million, Lopez said.u0026nbsp;u003c/pu003enu003cpu003eNazarian and Lopez said the project aims to appeal to Millennials and Gen Zers, and Latino/Hispanic buyers. Units will range from one to three bedrooms and from 721 square feet to 2,074 square feet, according to a press release. The project will also have eight penthouses.u0026nbsp;u003c/pu003enu003cpu003e“One of the biggest challenges in Miami is the entry level [price] is becoming extremely high,” Lopez said. “This opportunity to design this product in this price point makes sense.”u0026nbsp;u003c/pu003enu003cpu003eThe building will mark the first residential tower branded by HQ, a hotel brand that Nazarian launched last year. Anthony will be involved in the Miami project and future branded residential developments.u0026nbsp;u003c/pu003enu003cpu003e“[Marc] is somebody who is the face of Miami,” Nazarian said. “Having him be a validator for the largest buyers of residential, the Hispanic and Latino market, it’s very exciting for me to partner with Marc and bring him into his first residential project in South Florida.”u0026nbsp;u003c/pu003enu003cpu003eConstruction could begin by September of next year, and it will take about 30 months to complete, Lopez said. The project will cost about $1,100 to $1,200 per square foot to build, and presales will start at about $1,400 per square foot.u0026nbsp;u003c/pu003enu003cpu003eThe project’s top two floors, totaling nearly 16,000 square feet, will feature amenities focused on wellness, entertainment and art, and will include a private club. The 34th floor will be designed by The Well Founder Kane Sarhan, and feature yoga, hammam, sauna, steam, plunge pools and bath house treatments; a fitness center, treatment rooms and a pool deck with lounges. The top story will have entertainment and social components, including Sofia Vergara and her son Manolo Vergara’s Toma Gourmet restaurant; Jack’s NYC Coffee; and Marc’s, a speakeasy curated by Anthony.u0026nbsp;u003c/pu003enu003cpu003eBernardo Fort Brescia’s Arquitectonica is the architect, and Enzo Enea is the landscape architect. DesignAgency and Craft will design the interiors.u003c/pu003enu003cpu003eNazarian worked with Related Group and its partners on a handful of South Florida branded condo projects in the last real estate cycle, which included SLS Lux, SLS Midtown and Hyde Midtown in Miami, and Hyde buildings in Hallandale Beach. Now, he said he’s in talks with Black Salmon to brand additional condo projects in South Florida under the HQ flag.u0026nbsp;u003c/pu003enu003csection class=”ReadMoreSection_root”u003entu003ch4 class=”ReadMoreSection_title”u003eRead moreu003c/h4u003enttttttttu003ca class=”BlogrollPost” href=”/weekend/culture/sbe-founder-sam-nazarians-weekend-lifestyle/”u003enttttu003carticle class=”BlogrollPost_container”u003entttttu003cfigure class=”BlogrollPost_image FeaturedImage”u003entttttttttttttu003cimg decoding=”async” width=”150″ height=”106″ src=”https://static.therealdeal.com/wp-content/uploads/2025/03/The-Weekend-with-SBE-founder-Sam-Nazarian_FT-Thumbnail-150×106.jpg” class=”FeaturedImage_image wp-post-image” alt=”SBE Founder Sam Nazarian’s Weekend Lifestyle” loading=”lazy” /u003etttttttttttu003c/figureu003entttttu003cdiv class=”BlogrollPost_content”u003enttttttu003cdiv class=”BlogrollPost_heading”u003entttttttu003cdiv class=”MarketSectorLabel_categoryCityLabelWrapper”u003enttttttttttttttttttttttttu003cdiv class=”MarketSectorLabel_marketLabel”u003entttttttttLos Angelesttttttttu003c/divu003entttttttttttttttu003c/divu003enttttttu003c/divu003enttttttu003cdiv class=”BlogrollPost_title”u003eSam Nazarian’s family-friendly wellness weekendu003c/divu003entttttu003c/divu003enttttu003c/articleu003entttu003c/au003enttttttu003ca class=”BlogrollPost” href=”/miami/2023/09/25/black-salmon-allen-morris-plan-miami-health-district-project/”u003enttttu003carticle class=”BlogrollPost_container”u003entttttu003cfigure class=”BlogrollPost_image FeaturedImage”u003entttttttttttttu003cimg decoding=”async” width=”150″ height=”106″ src=”https://static.therealdeal.com/wp-content/uploads/2023/09/Black-Salmon-Allen-Morris-Plan-Miami-Health-District-Project_FT-Thumbnail-150×106.jpg” class=”FeaturedImage_image wp-post-image” alt=”Black Salmon, Allen Morris Plan Miami Health District Project” loading=”lazy” /u003etttttttttttu003c/figureu003entttttu003cdiv class=”BlogrollPost_content”u003enttttttu003cdiv class=”BlogrollPost_heading”u003entttttttu003cdiv class=”MarketSectorLabel_categoryCityLabelWrapper”u003enttttttttttttttttu003cdiv class=”MarketSectorLabel_sectorLabel”u003entttttttttDevelopmentttttttttu003c/divu003enttttttttttttttttttttttttu003cdiv class=”MarketSectorLabel_marketLabel”u003entttttttttSouth Floridattttttttu003c/divu003entttttttttttttttu003c/divu003enttttttu003c/divu003enttttttu003cdiv class=”BlogrollPost_title”u003eBlack Salmon, Allen Morris plan $1B Miami Health District projectu003c/divu003entttttu003c/divu003enttttu003c/articleu003entttu003c/au003enttttu003c/sectionu003enntt”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”Black Salmon, Boschetti and Constellation’s 35-story, 229-unit development will launch unit sales starting at $850K”,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-05T16:52:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003cpu003eu003c!– wp:list –u003eu003c/pu003ernu003cul class=”wp-block-list”u003eu003c!– wp:list-item –u003ernu003cliu003eHospitality mogul Sam Nazarian’s HQ Hotels u0026amp; Residences, in partnership with Marc Anthony, will brand HQ Residences Miami, a planned 35-story, 229-unit condo tower in Miami’s Edgewater, to be developed by Black Salmon, the Boschetti Group and Constellation Group.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe project is aimed at Millennials, Gen Zers, and Latino/Hispanic buyers, with units priced from $850,000, and is intended to fill a price gap between less expensive short-term rental-friendly condos and $3 million-plus luxury condos.u003c/liu003ernu003c!– /wp:list-item –u003ernrnu003c!– wp:list-item –u003ernu003cliu003eThe building’s top two floors will feature nearly 16,000 square feet of amenities focused on wellness and entertainment, including a private club, yoga, fitness center, and restaurants/speakeasy curated by Marc Anthony and featuring Sofia Vergara’s son, Manolo Vergara.u003c/liu003ernu003c!– /wp:list-item –u003eu003c/ulu003ernu003cpu003eu003c!– /wp:list –u003eu003c/pu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/NU1byQDZmTkJ6bIihTfq/NU1byQDZmTkJ6bIihTfq.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1400×933.jpg 1400w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-300×200.jpg 300w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-700×467.jpg 700w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-200×133.jpg 200w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-768×512.jpg 768w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1024×683.jpg 1024w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-50×33.jpg 50w, /wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:null,”altText”:”Camilo Lopez, Sam Nazarian, Marc Anthony with (Getty)”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:”Camilo Lopez, Sam Nazarian, Marc Anthony with renderings of HQ Residences Miami (Getty)”,”__typename”:”MainArt”},”featuredImage”:{“node”:{“sourceUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1400×933.jpg”,”srcSet”:”https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project-50×33.jpg 50w, 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max-snippet:-1, max-image-preview:large, max-video-preview:-1″ /u003enu003clink rel=”canonical” href=”https://therealdeal.com/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/” /u003enu003cmeta property=”og:locale” content=”en_US” /u003enu003cmeta property=”og:type” content=”article” /u003enu003cmeta property=”og:title” content=”Sam Nazarian, Marc Anthony’s HQ Hotels to brand condo tower in Miamiu0026#039;s Edgewater ” /u003enu003cmeta property=”og:description” content=”Black Salmon, the Boschetti Group and Constellation Group are teaming up with hospitality mogul Sam Nazarian to launch a branded condo tower.” /u003enu003cmeta property=”og:url” content=”https://therealdeal.com/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/” /u003enu003cmeta property=”og:site_name” content=”The Real Deal” /u003enu003cmeta property=”article:publisher” content=”https://www.facebook.com/therealdealmedia/” /u003enu003cmeta property=”article:published_time” content=”2025-11-05T16:45:00+00:00″ /u003enu003cmeta property=”og:image” content=”https://static.therealdeal.com/wp-content/uploads/2025/11/MIA-Sam-Nazarian-Condo-Project.jpg” /u003entu003cmeta property=”og:image:width” content=”1500″ /u003entu003cmeta property=”og:image:height” content=”1000″ /u003entu003cmeta property=”og:image:type” content=”image/jpeg” /u003enu003cmeta name=”author” content=”Katherine Kallergis” /u003enu003cmeta name=”twitter:card” content=”summary_large_image” /u003enu003cmeta name=”twitter:description” content=”Black Salmon, the Boschetti Group and Constellation Group are teaming up with hospitality mogul Sam Nazarian to launch a branded condo tower in Miami’s Edgewater, The Real Deal has learned.u0026nbsp; Nazarian’s HQ Hotels u0026amp; Residences by sbe will manage and brand HQ Residences Miami, a planned 35-story, 229-unit high-rise at 422 Northeast 29th Street in Miami, Nazarian announced at TRD’s Miami Forum on Wednesday. Nazarian’s partners include Grammy-winning artist Marc Anthony.u0026nbsp; The development team, including the Boschetti family’s South Miami-based firm and Eduardo Otaola’s Coral Gables-based Constellation, tapped Mauricio Umansky and Santiago Arana’s The Agency to lead sales and marketing.u0026nbsp; [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Shea Monahan” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”3 minutes” /u003enu003cscript type=”application/ld+json” class=”yoast-schema-graph”u003e{“@context”:”https://schema.org”,”@graph”:[{“@type”:”NewsArticle”,”@id”:”https://therealdeal.com/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/#article”,”isPartOf”:{“@id”:”https://therealdeal.com/miami/2025/11/05/sam-nazarian-marc-anthonys-hq-hotels-to-brand-miami-condos/”},”author”:[{“@type”:”Person”,”@id”:”https://therealdeal.com/#/schema/person/2ec87f8cf2214bd77d8b7913c476cf43″,”name”:”Katherine Kallergis”,”image”:{“@type”:”ImageObject”,”url”:”https://secure.gravatar.com/avatar/c2c25fd6c44919923b90a57ca205e61f043ea5fe246acf98f17af994b2103337?s=96u0026#038;d=mmu0026#038;r=g”},”description”:”Katherine Kallergis is residential bureau chief and a senior reporter at The Real Deal. 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Sam Nazarian Marc Anthonys: What to Plan Before You Start
FAQ: Sam Nazarian Marc Anthonys
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