13th Floor Key Intl: 7 Proven 13th Floor, Key Intl Plan Brickell Nobu-Branded Condo Tower: Mistakes to Avoid

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the brand’s first residential project in the city.u003c/pu003enu003cpu003eThe announcement follows a controversial fight over the development site, which is on the longtime grounds of the historic First Miami Presbyterian Church at 609 Brickell Avenue.u0026nbsp;u003c/pu003enu003cpu003eBrickell residents opposing the development u003ca href=”/miami/2025/04/10/residents-lose-fight-against-13th-floor-keys-brickell-condo/”u003elost their fightu003c/au003e in April, allowing the developers to move forward with the project. The tower is planned for 2.2 acres currently occupied by the church’s school and parking lot. The church will remain intact and is expected to sell the site to the developers for u003ca href=”/miami/2022/02/28/brickell-church-sale-holdout-could-scuttle-240m-deal-with-13th-floor-key-international/”u003eabout $240 millionu003c/au003e.u0026nbsp;u003c/pu003enu003cpu003eu003ca href=”/miami/2025/10/28/13th-floor-partners-nab-refi-for-delray-beach-apartments/”u003e13th Flooru003c/au003e, led by Arnaud Karsenti, and Key International, led by the Ardid family, are both based in Miami. They tapped Foster + Partners and Sieger Suarez Architects to design the waterfront tower, dubbed 619 Brickell. It will span 74 stories with 300 units, according to the press release. The building will have 90,000 square feet of amenities, including a pool, fitness center, spa facilities and a cafe. It will have a Nobu restaurant on the ground floor, making it the Miami area’s second Nobu, after one in Miami Beach, the release shows.u003c/pu003enu003cpu003eThe site is adjacent to the office tower at 701 Brickell Avenue, which Elliott Management bought for a near-record u003ca href=”/miami/2024/10/08/eliott-pays-443m-for-701-brickell-avenue-office-tower/”u003e$443 millionu003c/au003e last year.u0026nbsp;u003c/pu003enu003cpu003eNobu Hospitality was founded by Chef Nobu Matsuhisa, actor and hotelier Robert De Niro, and producer Meir Teper. It is led by CEO Trevor Horwell and COO Struan McKenzie.u0026nbsp;u003c/pu003enu003cpu003eThe firm has branded condos in Cabo, Mexico, and Toronto, Canada. It also has planned condos in Orlando; Punta Cana, Dominican Republic; Tulum, Mexico; Montenegro; Barbuda; Kraków, Poland; Manchester, England; Amsterdam; Baku, Azerbaijan; Kuwait, Al Khobar, Saudi Arabia; Abu Dhabi and Al Marjan Island, United Arab Emirates; Cairo; Bangkok; and Da Nang, Viet Nam, according to its website.u0026nbsp;u003c/pu003enu003cpu003eKarsenti and the Ardids both have other projects planned in Brickell. Earlier this month, Karsenti partnered with Dubai-based Kerzner International on u003ca href=”/miami/2025/10/01/kerzner-13th-floor-forse-plan-siro-brickell-miami-hotel/”u003eSiro Brickellu003c/au003e, a planned condo-hotel with 180 keys and 350 branded condos. Last year, the Ardids partnered with Chicago-based Sterling Bay on u003ca href=”/miami/2024/01/24/sterling-bay-partners-with-key-international-on-848-brickell/”u003ea 51-story Brickell office toweru003c/au003e at 848 Brickell Avenue.u0026nbsp;u003c/pu003en”,”noAds”:false,”alternativeHeadline”:{“subheadline”:”74-story, 300-unit tower announcement follows local fight over historic dev site “,”__typename”:”AlternativeHeadline”},”updatedPost”:{“updated”:false,”date”:”2025-11-04T20:39:00+00:00″,”__typename”:”UpdatedPost”},”aiSummary”:{“summary”:”u003culu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003e13th Floor and Key International are launching a Nobu-branded condo tower in Miami’s Brickell, the brand’s first residential project in the city.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eThe 74-story, 300-unit tower, dubbed 619 Brickell, will be built on the site of the historic First Miami Presbyterian Church, following a controversial fight with residents.u003c/spanu003eu003c/liu003ernu003cli style=”font-weight: 400;” aria-level=”1″u003eu003cspan style=”font-weight: 400;”u003eNobu Hospitality, founded by Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, has branded condos globally, and this project will have the second Nobu restaurant in the Miami area.u003c/spanu003eu003c/liu003ernu003c/ulu003e”,”reviewed”:true,”disabled”:false,”autoGenerate”:false,”__typename”:”AISummary”},”audioArticleSettings”:{“audioUrl”:”https://eleven-public-cdn.elevenlabs.io/audio-native/a24c95b71e45d877e2798ceb32ef0ff8b1d79dced18bffc58f5b3a0c6e8468ac/hyPEAbPN3ceDtTbJGcAK/hyPEAbPN3ceDtTbJGcAK.mp3″,”__typename”:”AudioArticleSettings”},”mainArt”:{“mediaType”:”image”,”image”:{“node”:{“sourceUrl”:”/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1400×933.jpg”,”srcSet”:”/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1400×933.jpg 1400w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–300×200.jpg 300w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–700×467.jpg 700w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–200×133.jpg 200w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–768×512.jpg 768w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1024×683.jpg 1024w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–50×33.jpg 50w, /wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower-.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:”u003cpu003e13th Floor Arnaud Karsenti and Key Internationalu0026#8217;s Inigo Ardid and Diego Ardid with rendering of 60u0026#8230;u003c/pu003en”,”altText”:”13th Floor Arnaud Karsenti and Key International’s Inigo Ardid and Diego Ardid with rendering of 609 Brickell Avenue”,”__typename”:”MediaItem”},”__typename”:”AcfMediaItemConnectionEdge”},”video”:null,”caption”:”13th Floor Arnaud Karsenti and Key International’s Inigo Ardid and Diego Ardid with rendering of 609 Brickell Avenue (13th Floor, Key International, Nobu Hospitality, Getty)”,”__typename”:”MainArt”},”featuredImage”:{“node”:{“sourceUrl”:”https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1400×933.jpg”,”srcSet”:”https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1400×933.jpg 1400w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–300×200.jpg 300w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–700×467.jpg 700w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–200×133.jpg 200w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–768×512.jpg 768w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–1024×683.jpg 1024w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower–50×33.jpg 50w, https://static.therealdeal.com/wp-content/uploads/2025/11/13th-Floor-Key-Intl-Plan-Brickell-Nobu-Branded-Condo-Tower-.jpg 1500w”,”sizes”:”(max-width: 1400px) 100vw, 1400px”,”caption”:”u003cpu003e13th Floor Arnaud Karsenti and Key Internationalu0026#8217;s Inigo Ardid and Diego Ardid with rendering of 60u0026#8230;u003c/pu003en”,”altText”:”13th Floor Arnaud Karsenti and Key International’s Inigo Ardid and Diego Ardid with rendering of 609 Brickell Avenue”,”mediaDetails”:{“sizes”:[{“width”:”1400″,”height”:”933″,”__typename”:”MediaSize”}],”__typename”:”MediaDetails”},”__typename”:”MediaItem”},”__typename”:”NodeWithFeaturedImageToMediaItemConnectionEdge”},”__typename”:”Post”,”template”:{“templateValue”:”right-rail”,”__typename”:”DefaultTemplate”},”seo”:{“title”:”13th Floor, Key Intl Plan Brickell Nobu-Branded Condo Tower”,”fullHead”:”u003c!– This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1.1) – https://yoast.com/wordpress/plugins/seo/ –u003enu003cmeta name=”description” content=”13th Floor and Key International are launching a Nobu-branded condo tower in Miami’s Brickell, the brand’s first residential project in the city.” /u003enu003cmeta name=”robots” content=”index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1″ /u003enu003clink rel=”canonical” href=”https://therealdeal.com/miami/2025/11/04/13th-floor-key-intl-plan-brickell-nobu-branded-condo-tower/” /u003enu003cmeta 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The announcement follows a controversial fight over the development site, which is on the longtime grounds of the historic First Miami Presbyterian Church at 609 Brickell Avenue.u0026nbsp; Brickell residents opposing the development lost their fight in April, allowing the developers to move forward with the project. The tower is planned for 2.2 acres currently occupied by the church’s school and parking lot. The church will remain intact and is expected to sell the site to the developers for [u0026hellip;]” /u003enu003cmeta name=”twitter:creator” content=”@trdny” /u003enu003cmeta name=”twitter:site” content=”@trdny” /u003enu003cmeta name=”twitter:label1″ content=”Written by” /u003entu003cmeta name=”twitter:data1″ content=”Ilya Hourie” /u003entu003cmeta name=”twitter:label2″ content=”Est. reading time” /u003entu003cmeta name=”twitter:data2″ content=”2 minutes” /u003enu003cscript type=”application/ld+json” class=”yoast-schema-graph”u003e{“@context”:”https://schema.org”,”@graph”:[{“@type”:”NewsArticle”,”@id”:”https://therealdeal.com/miami/2025/11/04/13th-floor-key-intl-plan-brickell-nobu-branded-condo-tower/#article”,”isPartOf”:{“@id”:”https://therealdeal.com/miami/2025/11/04/13th-floor-key-intl-plan-brickell-nobu-branded-condo-tower/”},”author”:[{“@type”:”Person”,”@id”:”https://therealdeal.com/#/schema/person/772e8eeff7747b84a41fe5a92c120594″,”name”:”Kate 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13th Floor Key Intl: What to Plan Before You Start

13th Floor Key Intl: Practical Checklist

• Confirm scope and audience
• Define the content goal and CTA
• Use clear headings and examples
• Add supporting internal links
• Review before publishing

Most quality issues come from unclear scope and rushed publishing. A simple checklist improves consistency and readability.

Review your introduction, headings, and conclusion to ensure the article matches search intent and provides practical next steps for the reader.

FAQ: 13th Floor Key Intl

What should be planned first?

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Need help implementing this workflow? Contact Miami Real Estate Insights & Market Trends to plan a practical content and media process.

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