{"id":2328,"date":"2025-11-24T20:23:04","date_gmt":"2025-11-25T01:23:04","guid":{"rendered":"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/"},"modified":"2026-04-13T10:28:38","modified_gmt":"2026-04-13T14:28:38","slug":"nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals","status":"publish","type":"post","link":"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/","title":{"rendered":"7 Proven NYC Luxury Home Sales Rise as Sponsor Units Make Up Half of the Deals | Brickellsold: Mistakes to Avoid"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/#Sponsor_Units_Drive_NYC_Luxury_Home_Sales\" >Sponsor Units Drive NYC Luxury Home Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/#Last_weeks_top_three_listings\" >Last week&#8217;s top three listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/#External_Resources\" >External Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/#FAQ_NYC_Luxury_Home_Sales\" >FAQ: NYC Luxury Home Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/#What_should_be_planned_first\" >What should be planned first?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sponsor_Units_Drive_NYC_Luxury_Home_Sales\"><\/span>Sponsor Units Drive NYC Luxury Home Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>The New York City luxury market remains robust as 2025 is drawing to a close. Last week, 29 contracts at  million and above were signed in Manhattan, four more than the previous week and only three short of this time last year.<\/p>\n<p><strong>NYC Luxury Home Sales<\/strong> helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.<\/p>\n<p>Last week, 29 contracts at $4 million and above were signed in Manhattan, four more than the previous week and only three short of this time last year.<\/p>\n<p>While luxury sales hit a high in 2021 with 164 signings with an average asking price of $8.4 million, the high-end market has well recovered from the post-COVID-19-era lows of 2022\u201323 with only 56 each year, according to Olshan Realty&#8217;s Nov. 17\u201323 luxury sales report.<\/p>\n<p>This time, sponsor units made up 15 of the 29 sales. <\/p>\n<p>A sponsor unit is owned by the original investor or developer and has not yet traded hands. It&#8217;s generally considered a bonus to snag a sponsor unit, as there may be a discount involved and far less wear and tear, since it hasn&#8217;t changed hands.<\/p>\n<p>This is a huge plus for buyers of sponsor units, as they do not have to endure the often-arduous board approval process of a co-op.<\/p>\n<p>&#8220;If it&#8217;s built correctly, it can be wonderful,&#8221; <strong>Donna Olshan<\/strong>, founder of the eponymous agency, says of the new buildings. &#8220;But if there are some flaws, the condo board can spend years trying to punch out the problems with the developer.<\/p>\n<p>&#8220;There are a lot of nuances to buying new construction,&#8221; she tells Realtor.com\u00ae. Developers, for instance, will often try to pass on typical seller closing costs to the buyer.<\/p>\n<p>&#8220;A good buyer&#8217;s broker will try to negotiate that,&#8221; she says.<\/p>\n<p>New construction is popular across the country as most buyers would prefer not to renovate, but Olshan says a buyer must be savvy when dealing with builders. <\/p>\n<p>&#8220;There are many other things to consider when purchasing new construction, and you need a good broker to navigate and guide the buyer through issues that can go wrong,&#8221; she says. &#8220;Many developers put millions into marketing, and a buyer needs to sift through the marketing and focus on what they are really buying.&#8221;<\/p>\n<p>She points to the problematic 432 Park Ave. on Billionaires Row as an example of what can go wrong with newer construction.<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Lawsuits are flying at 432 Park Ave. This three-bedroom unit, 86A, is asking for $32 million. <span class=\"image-credit\">(Realtor.com)<\/span><\/figcaption><\/figure>\n<p>Only a few years after the 102-floor apartment tower&nbsp;was completed, cracks began to show\u2014literally\u2014in the building&#8217;s facade, according to the New York Times. Lawsuits are flying among developers, engineers, residents, and contractors. (One of the developers has called the claims of poor construction &#8220;baseless.&#8221;)<\/p>\n<p>As is typical with Manhattan sales, condos outsold co-ops, 22 to 5, and there were only a couple of townhomes in the mix.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-last-week-s-top-three-listings\"><span class=\"ez-toc-section\" id=\"Last_weeks_top_three_listings\"><\/span>Last week&#8217;s top three listings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The priciest contract of the week was a 2016 condo at 220 Central Park South, Unit 32A, with a price tag of $39 million.<\/p>\n<p>Listed in May, the four-bedroom, 4.5-bath unit in the high-rise designed by architect <strong>Robert A.M. Stern <\/strong>is glutted with amenities such as concierge service, door attendant, motor court, private dining room, fitness center with an 82-foot-long saline pool, squash and basketball courts, golf simulator, playroom, pet spa, and more. Monthly common charges top $15,000.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/na.rdcpix.com\/ac5075bd40f6648fe506d36e738b8c95w-c384415108srd_q80.jpg\" alt=\"\" class=\"wp-image-1094487\" title=\"\"><figcaption class=\"wp-element-caption\">The week&#8217;s top listing, Apt 32A in 220 Central Park S, comes with spectacular views of the city and the park. <span class=\"image-credit\">(Realtor.com)<\/span><\/figcaption><\/figure>\n<p>The next highest contract was for the penthouse at 823 Park Ave. on the Upper East Side, which was asking for $26.95 million (down from its $30.5 million closing price in 2008). A triplex with five bedrooms and 5.5 bathrooms, the penthouse in this small 11-unit building boasts three terraces, a library, a gas fireplace, a home theater, and a study that opens to a 48-foot terrace with a hot tub.<\/p>\n<p>Offering a vastly different vibe from the modern top seller, this prewar (1920) unit has classic New York character. Monthly common charges top $20,000.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/na.rdcpix.com\/c8a2b78ef5eb306c735f8e3eb3c4f714w-c2781475166srd_q80.jpg\" alt=\"\" class=\"wp-image-1094505\" title=\"\"><figcaption class=\"wp-element-caption\">In second place was the penthouse at 823 Park Ave., which has a classic style with many original finishes, including coffered ceilings. <span class=\"image-credit\">(Realtor.com)<\/span><\/figcaption><\/figure>\n<p>The third-highest closing was also on the Upper East Side: the duplex penthouse condo at 201 E. 74th, which was finished in 2023. This $25 million (asking price) sponsor unit at &#8220;The 74&#8221; was designed by Pelli Clarke &amp; Partners. The four-bedroom, five-bath duplex boasts sweeping views of Central Park, a 27-by-21-foot living room with a fireplace, and floor-to-ceiling windows.<\/p>\n<p>From the 70-foot terrace, which spans the entire facade, you can view the cityscape, and there&#8217;s also a dining room, media room, and guest bedroom. The top floor features another expansive terrace with a private aerie. Monthly common charges are almost $11,000.<\/p>\n<p>A sponsor unit is owned by the original investor or developer and has not yet traded hands. It&#8217;s generally considered a bonus to snag a sponsor unit, as there may be a discount involved and far less wear and tear, since it hasn&#8217;t changed hands.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"External_Resources\"><\/span>External Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Google Search Essentials<\/a> and <a href=\"https:\/\/developer.wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress Plugin Handbook<\/a> are useful references for best practices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_NYC_Luxury_Home_Sales\"><\/span>FAQ: NYC Luxury Home Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_should_be_planned_first\"><\/span>What should be planned first?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with the goal, audience, and deliverables so the final content and media support the same outcome.<\/p>\n<p><strong>Need help implementing this workflow?<\/strong> Contact Miami Real Estate Insights &amp; Market Trends to plan a practical content and media process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistakes to Avoid: Sponsor Units Drive NYC Luxury Home Sales The New York City luxury market remains robust as 2025 is drawing to a close<\/p>\n","protected":false},"author":1,"featured_media":2329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"7 Proven NYC Luxury Home Sales Mistakes to Avoid","rank_math_description":"Discover how NYC luxury home sales are on the rise, with sponsor units making up half of the deals. Get expert insights and market trends from Donna Olshan.","rank_math_focus_keyword":"NYC Luxury Home Sales","rank_math_canonical_url":"https:\/\/www.brickellsold.com\/blog\/nyc-luxury-home-sales-rise-as-sponsor-units-make-up-half-of-the-deals\/","rank_math_robots":"index,follow","footnotes":""},"categories":[1720],"tags":[],"class_list":["post-2328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brickell-real-estate-market"],"_links":{"self":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/comments?post=2328"}],"version-history":[{"count":3,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2328\/revisions"}],"predecessor-version":[{"id":3989,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2328\/revisions\/3989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/media\/2329"}],"wp:attachment":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/media?parent=2328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/categories?post=2328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/tags?post=2328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}