{"id":2049,"date":"2025-11-18T08:59:22","date_gmt":"2025-11-18T13:59:22","guid":{"rendered":"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/"},"modified":"2026-04-13T10:31:22","modified_gmt":"2026-04-13T14:31:22","slug":"out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month","status":"publish","type":"post","link":"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/","title":{"rendered":"OutofTowners Are Driving Up Rental Demand: 7 Proven Out-of-Towners Are Driving Up Rental Demand in These Five"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#The_Five_Cities_Where_Out-of-Towners_Are_Driving_Up_Rental_Demand\" >The Five Cities Where Out-of-Towners Are Driving Up Rental Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#Biggest_shifts_in_demand\" >Biggest shifts in demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#Rents_continued_falling\" >Rents continued falling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#Strongest_local_demand_vs_out-of-market_demand\" >Strongest local demand vs. out-of-market demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#External_Resources\" >External Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#FAQ_OutofTowners_Are_Driving_Up_Rental_Demand\" >FAQ: OutofTowners Are Driving Up Rental Demand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/#What_should_be_planned_first\" >What should be planned first?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Five_Cities_Where_Out-of-Towners_Are_Driving_Up_Rental_Demand\"><\/span>The Five Cities Where Out-of-Towners Are Driving Up Rental Demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>The rise of remote work and surging rents have pushed priced-out residents to search elsewhere for more budget-friendly housing options, fueling out-of-market demand in cities like Detroit, Philadelphia, Sacramento, San Francisco, and Charlotte.<\/p>\n<p><strong>OutofTowners Are Driving Up Rental Demand<\/strong> helps improve planning, consistency, and publishing quality when teams follow a repeatable workflow.<\/p>\n<p>In the third quarter of 2025, five metros stood out for having experienced the most drastic shifts in renter makeup: Detroit; Philadelphia; Sacramento, CA; San Francisco; and Charlotte, NC, according to the October 2025 rent report from Realtor.com\u00ae.<\/p>\n<p>Realtor.com economist <strong>Jiayi Xu<\/strong> explains that the common thread among these five otherwise very different markets is that they each offer more affordable rental options than nearby major cities.<\/p>\n<p>For example, while the median asking rent in San Francisco was relatively high, at $2,838, it was nearly 16% lower than in neighboring San Jose, CA\u2014a Silicon Valley tech hub that earned the distinction of registering the priciest rent across the top 50 metros, at $3,370. <\/p>\n<p>As a result, San Jose accounted for 18.4% of&nbsp;online rental traffic within the San Francisco area, up from just 7.5% six years ago. <\/p>\n<p>Meanwhile, the share of rental views from New York City to Philadelphia accounted for more than a quarter of all rental traffic within the City of Brotherly Love\u2014up from 6.7% in 2019.<\/p>\n<p>A direct price comparison between the two East Coast destinations reveals why: In the third quarter, the typical rental in the Big Apple came with an asking price of $2,925 per month, compared with Philadelphia\u2019s $1,743.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-biggest-shifts-in-demand\"><span class=\"ez-toc-section\" id=\"Biggest_shifts_in_demand\"><\/span>Biggest shifts in demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">The rental market in San Francisco has benefitted from its proximity to the ultra-expensive San Jose, CA.<\/figcaption><\/figure>\n<p>Detroit emerged as the top metro with the biggest changes in rental demand from the third quarter of 2019 to the same period in 2025.<\/p>\n<p>In Motor City, the share of traffic from local renters dipped by nearly 25% from 2019, down to 45.1%, as out-of-town traffic soared.\u00a0<\/p>\n<p>Aspiring renters from Indianapolis accounted for the most out-of-market views, at 16.9%, followed by Washington, DC (14.8%), and New York City (13.7%). \u00a0<\/p>\n<p>Philadelphia\u2019s local rental demand fell by 23.4% over the last six years, even as the residents of more costly metros like New York took notice.<\/p>\n<p>Similarly, Sacramento\u2019s share of local rental demand dropped 18.9% compared with 2019, marking the third-largest decline. But at the same time, residents of expensive San Jose took a significant interest in the city, making up more than a quarter of cross-market demand, followed by pricey Los Angeles.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/na.rdcpix.com\/870c2f1c545786a5f309edfadcfeaebdw-c3969068803xd-w640_h480_q80.jpg\" alt=\"\" class=\"wp-image-702082\" style=\"width:840px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\">Philadelphia saw the second-biggest shift in rental demand over the last six years, with New Yorkers dominating the market. <span class=\"image-credit\">(Getty Images)<\/span><\/figcaption><\/figure>\n<p>For context, Sacramento\u2019s median asking rent in the third quarter was $1,858\u2014more than $1,500 cheaper than in San Jose and nearly $940 below L.A.\u00a0<\/p>\n<p>San Francisco saw the fourth-sharpest decline in local rental demand, at 16.2%, with Charlotte, NC, rounding out the top five with a 14.5% decrease over six years. <\/p>\n<p>The southern metro drew the most out-of-market interest from Atlanta and New York City, at 20% and 14.6%, respectively, which should come as little surprise given that the median asking rent in Charlotte is more affordable than in either metro.<\/p>\n<p>In fact, a renter could lease an apartment in Charlotte for nearly half the monthly cost of one in the Big Apple. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-rents-continued-falling\"><span class=\"ez-toc-section\" id=\"Rents_continued_falling\"><\/span>Rents continued falling <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>October marked the 27th consecutive month of year-over-year rent declines, with the typical asking rent shedding $29, or 1.7%, compared with the same period in 2024.\u00a0<\/p>\n<p>The median rent across the 50 largest U.S. metros was $1,696 in October, down $9 from September. This marks the third straight month-over-month drop, signaling that the domestic rental market has entered a period of seasonal slowdown, according to Xu. \u00a0<\/p>\n<p>Median asking rents fell year over year across all unit sizes\u2014studios through two-bedrooms\u2014with the smallest dwellings seeing the largest drop, at 2.1%.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-strongest-local-demand-vs-out-of-market-demand\"><span class=\"ez-toc-section\" id=\"Strongest_local_demand_vs_out-of-market_demand\"><\/span>Strongest local demand vs. out-of-market demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/na.rdcpix.com\/8835014877874f0be7df30b238921774w-c4018841110srd_q80.jpg\" alt=\"New York City at sunset\" class=\"wp-image-1090681\" style=\"aspect-ratio:1;width:840px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\">Across the 50 largest metros, New York City registered the highest share of local rental demand. <span class=\"image-credit\">(Getty Images)<\/span><\/figcaption><\/figure>\n<p>In the third quarter of this year, New York City notched the highest share of local rental demand, with 74.8% of online traffic coming from within the metro area\u2014a level nearly identical to six years ago.&nbsp;<\/p>\n<p>&#8220;The high share of local demand reflects strong rent-stabilization protections and persistently high home prices, which keep homeownership rates low and encourage residents to remain renters,&#8221; says Xu.&nbsp;<\/p>\n<p>So even as the national median rent has been edging down for more than two years, NYC\u2019s median increased 1.3% year over year.&nbsp;<\/p>\n<p>As a result of these trends, outsiders have been in no rush to rent in NYC, given the city\u2019s elevated rents and high cost of living.&nbsp;<\/p>\n<p>The same was true for L.A.\u2014a city with a very expensive for-sale housing market and strict rent controls. <\/p>\n<p>Meanwhile, in Chicago the local demand is driven mostly by its sizable population of college graduates, many of whom choose to stay in the city for work after earning their degrees.<\/p>\n<p>&#8220;This deep local base contributes to market stability but also makes it more difficult for newcomers to enter the rental market,&#8221; says Xu. <\/p>\n<p>On the other hand, during the same period covering late summer and early fall, Raleigh, NC, led in out-of-market rental demand, at 69.5% of traffic originating from areas outside the metro.<\/p>\n<p>What&#8217;s notable about Raleigh is that it has more affordable home prices than many other top metros, contributing to a higher homeownership rate within the city and shrinking the local pool of renters.<\/p>\n<p>At the same time, cities like Raleigh, as well as Richmond, VA, attract transplants moving for job opportunities. In fact, both metros have emerged as top destinations for college graduates seeking affordable living and career growth.<\/p>\n<p>Realtor.com economist Jiayi Xu explains that the common thread among these five otherwise very different markets is that they each offer more affordable rental options than nearby major cities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"External_Resources\"><\/span>External Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Google Search Essentials<\/a> and <a href=\"https:\/\/developer.wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress Plugin Handbook<\/a> are useful references for best practices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_OutofTowners_Are_Driving_Up_Rental_Demand\"><\/span>FAQ: OutofTowners Are Driving Up Rental Demand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_should_be_planned_first\"><\/span>What should be planned first?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with the goal, audience, and deliverables so the final content and media support the same outcome.<\/p>\n<p><strong>Need help implementing this workflow?<\/strong> Contact Miami Real Estate Insights &amp; Market Trends to plan a practical content and media process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Proven Out-of-Towners Are Driving Up Rental Demand in These Five: The Five Cities Where Out-of-Towners Are Driving Up Rental Demand The rise of remote work&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"7 Proven OutofTowners Are Driving Up Rental Demand Mistakes","rank_math_description":"The Five Cities Where Out-of-Towners Are Driving Up Rental Demand The rise of remote work and surging rents have pushed priced-out residents to search","rank_math_focus_keyword":"OutofTowners Are Driving Up Rental Demand","rank_math_canonical_url":"https:\/\/www.brickellsold.com\/blog\/out-of-towners-are-driving-up-rental-demand-in-these-five-cities-as-prices-fall-for-the-27th-straight-month\/","rank_math_robots":"index,follow","footnotes":""},"categories":[1720],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brickell-real-estate-market"],"_links":{"self":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":3,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":4083,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/posts\/2049\/revisions\/4083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/media\/2050"}],"wp:attachment":[{"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickellsold.com\/blog\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}